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It was almost 10 years ago when the very first Firewire surfboards arrived at Boardshop and we knew immediately that this progressive and innovative brand was a game changer in the world of surfing and surfboard construction. Using an EPS Core and Parabolic Balsa rails Firewire completely broke with tradition, they ditched the central stringer and succeeded in constructing a lightweight, durable surfboard with a feel akin to a PU Fibreglass surfboard without any of the corky and dead feel of your average epoxy surfboard.
The easiest way to explain the sensation when riding a Firewire is that it has all the pop and return you get from a brand-new PU surfboard with amplified acceleration from your bottom turn propelling you into your next manoeuvre. This new board feel can drop off with a well surfed PU board, but remains for the extended lifespan of a Firewire.
Almost as soon as the first Firewire surfboards left our warehouse we started getting some pretty frenzied feedback from our customers here in the UK and abroad. The most frequent comment being that the surfboard was actually making them surf better. 10 years on, this is still THE most common feedback we get! At boardshop we try and keep the classic shapes in stock all the time, including the Dominator, Baked Potato , Spitfire, Addvance, EVO and Vader.
Late in 2015 some huge news broke - 11 times WSL Champion and all-round legend, Kelly Slater pitched-in and bought a majority share in Firewire! Kelly has long been a supporter of environmentally friendly manufacturing processes, and Firewire’s commitment to using sustainable materials is likely to have been a big influence in his decision. Kelly has been working with Daniel (Tomo) Thomson, and the first Slater Designs surfboards are set to land in May 2016.
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Brilliant new board from Kelly Slater and master shaper Mike Woo.
Rob Machado's new offering looks like a whole load of fun...
Another slice of genius from the man who bought us all the Evo, arguably the best board of all time...
A viable carbon alternative, less environmentally impactful and without the stiffness issues of carbon.
Firewire offer some of the most eco friendly traction pads on the planet.
A leap forward in surfboard manufacturing with the best elements of LFT and Helium combined.
Check out the full range of Firewire surfboards and accessories here.
For surfers, by surfers
We are a dedicated team of surfers delivering the best products and services for everyone who surfs, from the absolute beginner to the seasoned traveller and everyone in between. #ridewithus
We know what it’s like to get the wrong board and we’ll never leave any of our customers stuck with a board that isn’t right for them. Our guarantee means the risk of buying the wrong board is a thing of the past. Terms & Conditions apply.
Looking to purchase a new surfboard? We're now doing Trade ins! So if you have a pre-loved board in reasonable condition that you would like to get rid of we can offset it against a brand new board!