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About Us

We all surf - We ride what we sell. Trust in us to get you the right equipment whoever you are.

This Is Boardshop.

So this is it, the all new Boardshop website, thanks for dropping in. We’ve spent a huge amount of time trying to get the new site right, and how we would want it to be if we were customers... we hope you like what you see. It’s still the same team of dedicated surfers, skaters and snowboarders doing what we’ve been doing for the last decade but with a website that offers more info, more choice and more interaction than ever before. 

Boardshop was founded by Ian and Roger over 10 years ago with the aim of providing the best products and the best service for everyone who surfs, from the absolute beginner to the seasoned traveller. Everyone at Boardshop surfs and snowboards to varying levels and we ride what we sell so if you need any help making sure you get the gear that’s right for you just drop us a line.

Boardshop has evolved  over the years to become more than just a shop, offering more and more groundbreaking services, board customiser, trade in program, 0% finance, and Ride out Guarantee , we offer the complete service for every surfer. We specialise in surfboards, wetsuits and surf hardware from all the leading brands, Channel Islands, Firewire, Lost, Pukas, O’Neill, Xcel, Rip Curl, Billabong, FCS, Futures, Ocean & Earth and more, you will definitely find what you’re looking for at Boardshop.

We’re based in the village on East Wittering on the South coast of England, it’s not the best surf spot on earth but we get in whenever there’s a waves. Visit our surfboard and wetsuit showroom or drop us an email, don’t worry we like talking about surfboards, it’s our job! You can buy boards online from all over the place nowadays but shopping with Boardshop is different, we all surf so we know what you need, we send surfboards all over the world every day so we know how to get your new surfboard to you in one piece and if there are any issues we’re here to sort them out straight away.

Dont just take our word for it, check out some of our customer reviews and decide for yourself!

For surfers, by surfers

Meet the boardshop team

Our team is made up of people who surf, ride and skate, it’s our passion and we love it.

Ian Madden (Big E)

Co owner and very average surfer! Likes sunny offshore waves and heads abroad at least 4 times a year to try and find some. Second best surfer in his family after his 7 year old son. Keen interest in Portsmouth FC (well the glory year anyway). Been in the industry for 20 years has surfed and snowboarded most places. He’s the debonair bloke in all the videos, sorry ladies married with 2 kids so out of bounds, you could drop him an email though...A key player in the UK “Drill” music scene!

Roger Moon (Scrawn)

Techy genius which meant not much luck with the ladies and so a devotion to various sports. A big fan of wild swimming, cycling, my little Pony and most of all surfing, will go out in absolutely anything to put one of his 25 boards through its paces. Just discovered skiing too so hardly any time for working nowadays. Co owner and going bald.

Jake (JJ aka Killer)

Jake aka JJ aka Killer has taken the marketing dept by storm since he arrived, colouring inside the lines and taking selfies have been a total cinch for this gifted individual. A strange obsession with wearing lederhosen to work will pass soon hopefully, otherwise a very welcome addition to our dis functional but friendly team of moderately skilled surfers.


Chef makes sure you get your surfboard intact, looks after all the logistics to make sure board delivery runs smoothly. Quirky character who has a large collection of second hand boards (never buys new) and dresses from charity shops. Long serving and highly valued staff member who you wouldn’t want to bump into in a dark alley at night.

Dave (Dangerous Dave)

Customer service supremo who can solve any problem presented to him, don’t be surprised if you hear death metal playing in the background if you speak to him, he loves all that stuff. Solid performer but prone to accidents, and probably the worst driver in the world.


Logistics maestro Mark joins us after a successful career playing the role of Captain Birdseye in those famous TV ads. Favouring the way of the Bellyboard Mark has an old school nonsense approach to everything apart from Rum. A true multi tasker and also the Local Surfers Against Sewage activist.

Charlie (Professor X)

Meet Charlie, fresh back from wrestling crocs in Africa (true) he joins us with the enthusiasm of a puppy on acid. He has acquired a huge knowledge of all things surfing at a young age and is always happy to help, and he’s saving up for more tattoos or a longboard, we hope he gets more ink.

Bespoke custom board builder

Boardshop.co.uk is run by surfers for surfers and we know that stock dimensions do not work for everyone. Our solution is the world's first independent, custom surfboard builder.

Build a board