DC first entered the snowboard boot market in 1998. The founders really enjoyed snowboarding and saw an opportunity to enter a generic boot market and make some improvements, especially on the technical side of things. With those two driving forces DC knew they could make some great snowboard products. Boardshop fully support this program and stock a fantastic range of DC snowboard boots, jackets and pants.
Since the first snow boot, through the introduction of performance outerwear, and premier line of snowboards, the DC snow category has grown every year. Snowboard consumers and retailers have really embraced the brand. The goals of DC have always been the same, to produce the best DC snowboard boots, jackets and snowboard pants that push the thresholds of comfort, fit performance and style. read more