Aloe Up is a generic term for sun cream, suntan cream, any kind of sun protection where you need lasting protection whilst being active.Aloe Up sun cream was established in 1983 and was founded in the Rio Grande valley of Texas, the main growing area for Aloe plantations. In late 1981 Joyce Benson a professional golfer persuaded her husband to create a suncream derived from the Aloe plants he grew on his farm. Joyce already used the Aloe Vera based moisturizers and gels which were commercially manufactured from the laboratory at the farm. She wanted that same non greasy feeling on her skin using a 'sun protection factor' cream. Within a year they had a small range of Aloe based sun creams which were distributed and tested extensively on LPGA tour. The results were amazing. Everyone agreed that it was the best cream they had used, no one ever got burnt, it was not greasy and felt like they did not have anything on their skin.
30 years on and Aloe Up is the leading brand for Aloe based suncare products in sports, resorts, spa and speciality markets. It may costs a bit more but it your skin is worth it! Here at Boardshop we like the organic nature of the product and the fact that you don’t have to keep applying it like some creams. There is something for everyone in the Aloe Up suncare range, from SPF 50 for kids to SPF50 for surfers in the tropics and a whole range of after sun stuff. Take a look.